Marketing Higher Education: Theory and Practice Essay

Applying marketing knowledge Products can be classified as either consumer or business products. How would you classify the following products? (a) Johnson’s baby shampoo, (b) a Black & Decker two-speed drill, and (c) an arc welder. Johnson’s baby shampoo. (A consumer product.) Black & Decker two-speed drill. (A consumer products) Arc Welder. (A business product.) Are Nature Valley Granola bars and Eddie Bauer hiking boots convenience, shopping, specialty, or unsought products? a.) Nature Valley Granola Bars. (Convenience product.) b.) Eddie Bauer hiking boots. (Shopping product.) Based on your answer to question 2, how would the marketing actions differ for each product and the classification to which you assigned it? Nature Valley Granola bars: Since this thing is probably going to be accessible to purchasers wherever nourishment and nibble items are sold. Dissemination of this item would incorporate basic supply, accommodation, and mass stock stores and presumably candy machines since openness is imperative in the buy of any comfort thing. Eddie Bauer hiking boots: Shoppers who need this item will look for climbing boots, contrasting the points of interest and weaknesses of a few brands. Since Eddie Bauer will be looked at against different brands, it is vital to bring up the distinctions that make the Eddie Bauer climbing boot a decent incentive for the shopper. In terms of the behavioral effect on consumers, how would a computer, such as an Apple iMac, be classified? In light of this classification, what actions would you suggest to the manufacturers of these products to increase their sales in the market? Classifying personal computers: At the point when initially presented, the PC was an intermittent development. Utilizing a PC for diversion, charges, formulas, and training of kids was not normal. The customer needed to take in an absolutely better approach to connect with a machine keeping in mind the end goal to get the coveted outcomes from the product. Actions of manufacturers: For the manufacturers of these products, education became a major obstacle, and product trial was particularly important to overcome consumer fears or hesitancies. Today, these desktop computers are far easier to do personal computing, but they can be considered continuous innovations. Now Apple’s and other PC marketers’ task is to sell prospective buyers on the competitive points of difference of their respective laptops. What methods would you suggest to assess the potential commercial success of the following new products? (a) a new, improved ketchup, (b) a three-dimensional television system that took the company 10 years to develop, and (c) a new children’s toy on which the company holds a patent. New, improved ketchup: In the test advertising of another ketchup, utilization of a buy research facility may be the most beneficial technique to survey the item’s feasible achievement. Aggressive impersonation of the item would be a genuine dread for the organization since impersonation would rush to follow in a test showcase circumstance. Three-dimensional television system: The three-dimensional TV may be an item that would require field-testing. Expecting that the innovation was adequate to create an astounding picture, genuine shopper acknowledgment and buy would be critical. Besides, since the improvement of the innovation took the organization such quite a while, it would be far-fetched that a contender could rapidly copy the item. New children’s toy: The company holds a patent for the children’s toy. In this instance, field-testing is not a problem. Concept testing is an important step in the new-product process. Outline the concept tests for (a) an electrically powered car and (b) a new loan payment system for automobiles that is based on a variable interest rate. What are the differences in developing concept tests for products as opposed to services? Electrically powered car: The idea test for an electrically controlled auto would portray the item regarding comparative automobiles, however, would feature the distinctions from existing fuel fueled motors from the purchaser’s viewpoint. New loan payment system for automobiles: An ideal test for a variable rate intrigue auto credit would need to indicate how the regularly scheduled installment for the advance would change as the loan cost list factor changes. The significant distinction in idea tests amongst items and administrations is that administrations are more hard to idea test. It is harder to relate an elusive support of customer involvement keeping in mind the end goal to clarify a reason or new idea (additionally elusive).

Is there a market for wool suits that are washable?

Washable wool suits with finest material and craftsmanship are very popular among men. Many Australian and Chinese companies are now introducing machine washable new blend of wool suits for increasing the sale of these suits among professionals. In 2005, a Chinese businessman and movie star in joint venture with Helain Group introduced washable wool blend suits with high quality, special performance and easy care. Helian group is China’s one the largest manufacturers and retailers of menswear. They have around more than 250 retail shops in all over China and production of 3 million per year (Yin introduces, 2005) These suits were made with special blended material to maintain their style and shape even after machine wash. Retailers have always been interested in buying and merchandising washable wool suits to enhance their sales and popularize their use among new generation. Washable wool suits are marketed in key regions of China and Australia and displayed at several trade shows and exhibitions in retail stores. Washable wool suits, which were introduced in China, were made with Australian Marino wool. As these suits were introduced it was expected that demand for Australian Marino wool will increase. These wool suits were specifically introduced for increased performance and new innovative styles (Yin introduces, 2005). In 2003, Australian company AWI and Berkeley were the first to develop the technology of these suits. Later these were introduced in China in order to increase demand for Australian wool. Currently China is the largest buyer of Australian wool. Washable wool suits are also becoming popular among other Asian countries. According to Furong, President of Heilan, introduction of machine washable wool blend suits has put Heilan group at edge of others and a major step in improving their market share.   In addition, he believes that the suits they produced were easy to care, easy washable, convenience and cost effective and has huge market potential in China (Yin introduces, 2005). The need for machine washed and dried suits was also felt among American and UK professionals. Men are usually looking for suits that can be machine washed, dried and can be worn without the needed of ironing. However, one problem they face is wrinkles that appear soon after machine wash ruining the expensive fine suit. The second thing of concern to men is the need of well creased and pressed suits during their jobs and business meetings. Young professionals are more interested in having such suits. For some people suits are not just for convenience but they are worn to increase your reputability and status while you work among the company of respectable people, as noticed by a fashion historian, Anne Hollander (Rohwedder, 2006). Many professionals prefer machine wash than going to dry cleaner because its easy, fast and cost effective for them. â€Å"Kenny Cook, a 37-year-old desk clerk for Royal Mail in London, plans to buy one of the new suits for a friend's wedding later this month. Mr. Cook says he eats lunch at his desk and often drops a piece of his sandwich on his suits. ‘I can't be bothered to go to the dry cleaners,’ says Mr. Cook. ‘But I've mastered a washing machine.’† (Rohwedder, 2006) According to a report the new machine washable and dryer-friendly wool suits are made with 45% wool, 52% polyester and 3% lycra. That prevents wool to become as a wet as in its original form. Sale of such suits is also going high in UK and USA. However, most men think that these suits are not very hot, scratchy or shiny (Rohwedder, 2006). US retailers like Nordstorn Inc think that wash and dry suits is a great innovation and needs more development. But Catherine Hayward who is director of fashion design at British magazine thought that there is no need to have machine washable suits as these are needed to work at reputable organizations not for gardening or meat market (Rohwedder, 2006). However, different people have different thinking and many have considered a need for machine washable suits. Sales in China, USA, UK, and even in other Asian countries is gradually increasing. Works Cited Australia : Yin introduces Heilan’s washable wool blend suits (2005) . Retrieved from World Wide Web: http://www.fibre2fashion.com/news/textile-news/newsdetails.aspx?news_id=10076   Beyond the Bale – Issue 16 – Wool Suits Chinese Buyers. Suitable Attire? Suit Goes in Washer, Dryer, But Traditionalists Recoil: ‘This is the Antichrist' (2006) Retrieved from http://online.wsj.com/article/SB114548666330130509.html?mod=todays_us_marketplace

Chaotic Curiosity or Curios Chaos

Chaotic Curiosity or Curios Chaos Abhishek Tiwari The word science comes from â€Å" scientia †, Latin word for knowledge. Webster’s dictionary defines science as â€Å"the knowledge covering the general truths of the operations of general laws, especially as obtained and tested through the scientific method and concerned with the physical world†. In a layman’s interpretation science is a systematic way to obtain the knowledge about the mystifying secrets of Mother Nature by few known facts, observations, and few approximate estimations. New theories and laws in science are proposed by using two points- 1) repetition or reproducibility of the data, and 2) computational simulation. But what happens if these fundamental rules are not followed in a system? As they say, exceptions to rules form new rules, these infringing systems fall into the category of â€Å"Chaotic systems†. Chaotic systems are those in which the distant results are practically unknowable. The Theory of Chaos r ules this domain of science. Today chaos theory is a field of study in mathematics with several applications in the fields of biology, cosmology, economics, engineering, meteorology, and physics. It talks about deterministic dynamic systems which are not just highly but infinitely sensitive to the initial conditions. Under such circumstances even with a fraction of difference in the initial stages would yield into complete different outcomes every time the process is started hence defying the first basic rule in experimentation. Every technology is built with its own error, limitations and approximation, and therefore computer simulation of such a dynamic system to know about its fate at certain point in space-time would either require a huge amount of initially defined components or a long time calculations which would still differ with the actual outcome. In other words the deterministic nature of such dynamic systems may not help in determining their future. Meteorologist Edward Lorenz was the first person to talk about chaotic systems. He summarized this theory as, â€Å"when the present determines the future, but the approximate present does not approximately determines the future†. In 1972 Edward Lorenz wrote a paper titled as â€Å"Predictability: Does the flap of a butterfly’s wings in Brazil set off a tornado in Texas?† on the theory of Chaos. Edward Lorenz accidentally came across this topic while doing his work on weather forecast. Using a simple computer of his time, he was running a weather simulation. However due to time constraints he started his work mid way and to his astonishment he got a completely diverted results from the previous output. He concluded that the difference was generated due to the rounding-off of the numbers in the input. The consensus of the difference should practically have no effect on the immediate prediction but in a long run produced a significant difference. The word chaos is generally taken as c omplete disarray is a misnomer for this theory. The chaotic systems are not cluttered but are disciplined to an extent. Like we know for sure that the moon would not collide with earth in few weeks but the prediction remains uncertain for a longer time period. Similarly weather forecasts are known most accurately about a week before. Therefore chaotic systems are predictable for a while but later on with time it becomes random. The effectiveness of our prediction can be determined by following factors:-

A Project Concept Note Coursework Example | Topics and Well Written Essays - 2000 words

A Project Concept Note - Coursework Example otive Innovation geared towards encouraging and recognizing the creation and development of new innovative products,technologies and ideas aimed at changing the face of the UK automotive industry. This concept note has been prepared for the automobile manufacturing companies stressing the importance of employing Knowledge Based Engineering systems with the aim of improving their fields of developmental methodologies through a shorter developmental time thus improving the quality of their systems(ARMSTRONG, 2001:24). The concept of Knowledge Based Engineering(KBE) is without doubt very broad.This is because in product development KBE becomes an important tool with the important function of capturing knowledge and enabling for its reuse.For example,a spreadsheet enables the recycling of knowledge by having the ability to effectively implement equations and/or rules.It is for this reason that this concept note lays emphasis on those tools of Knowledge Based Engineering that function as tools where knowledge is stored in different classes as objects such as Java,C++ and especially takes note of fact that in terms of product prototyping, KBE tools carry out an important role in congruence with geometry engine to effectively put into action the automatic generation of product concept.KBE functions to automate routine and time consuming tasks which thereby accord employees of companies more time to invest in new innovations and adequately find solutions.However,knowledge based system emanating from ar tificial intelligence(AI) captures expert knowledge and more often than not also generate creative solutions, for which it sometimes referred to as ‘expert system’.This paper notes that in the development of KBE systems,numerous methods exists but lays particular emphasis on MOKA as a suitable example that could be adopted by SMMT (The Society of Motor Manufacturers and Traders), as the development process revolves around capturing and formalizing knowledge which does

Tintern Abbey and I Wandered Lonely as a Cloud By William Wordsworth Essay

Tintern Abbey and I Wandered Lonely as a Cloud By William Wordsworth - Essay Example Both the poets discussed how splendor the daffodils were, but in a very resembling manner. However, poem written by William Word worth has an edge over his sister’s prose, thanks to his differentiated writing style. So the similarity in their work can be of the description of daffodils which seems to be most likely reason behind the walks of the individuals. Taking a look at the prose which was written by Dorothy, which stated off with the beautiful discussion of what he weather was like, the stormy evening , whereas on the other hand, William Wordsworth makes use of a simile of being the cloud which is very much related to the picture painted by Dorothy of the gloomy weather. Similar to the cloud which according to Wordsworth ‘floats on high vales and hill’, and when they come to the stretch of land where Dorothy describes there are abundant daffodils spread across the patch beautifully. She wrote in her prose, â€Å"tossed and reeled and danced and seemed as if they verily laughed, whereas on the other hand, William Wordsworth, using almost the same expressions to describe the beauty of the daffodils stated in his poem, flowers â€Å"fluttering and dancing in the breeze.† The description of the flowers wrote by the two poets are almost the same, but the way they can be interpreted are different. Where on one side William starts off the poem by stating the eloquence of the daffodils and comes to a beautiful end where he delightfully remembers the walk he once had with his sibling, on the other hand Dorothy states how the walks are the occurrences of just some days where the mere observations of the exquisite scenery takes place. In the prose of Tintern Abbey , Dorothy states, â€Å"The Bay’s were stormy and we heard the waves at different distances and in middle of the water like the sea†, whereas the lines written by William Wordsworth are well elaborated ones where he writes, â€Å"The waves beside the [flowers] dan ced; but they outdid the sparkling waves in glee.† The way both the writers made the ending lines are quite different as well, where each added a different finishing touch to the poem. Dorothy in Tintern Abbey states that the tiring end comes to a good end with the family supper and the thirst quenching water and rum. Whereas if we pay attention to William Wordsworth’s work, he ends the poem with a deeper meaning stating the inner satisfaction and the gratitude that he got from the walk he had with his sibling, â€Å"...heart with pleasure fills and dances with the daffodils.† When you start reading Wordsworth’s poems, you will notice that there in no depth in the feelings, whereas if you take in to consideration how he had put the beautiful effects the nature had on the human inner mind, and how encompassed with the beauty of nature, the reader will find more meaning attached to it. It was like Wordsworth’s mind had slipped into a meditation which helped him escape from the worries and the thoughts that he had indulged himself into. When he compared himself to a cloud it represented that this walk in to the exquisiteness of the nature had helped him in getting light, as light as a cloud. It can be said that this particular poem written by Wordsworth is very much same to the work that he had written earlier, which is that the mind of the poet gets

Qs)I assume, for one thing, that there is a broad measure of agreement Essay

Qs)I assume, for one thing, that there is a broad measure of agreement that principles of justice should be chosen under certain conditions. (Rawls) Is it a f - Essay Example One of such greatly influential political philosophers of the twentieth century was John Rawls, who is thought by many to be the most important political philosopher of his time in the whole English-speaking world. More specifically, Rawls, influenced by such liberal and legal theorists as Isaiah Berlin and Herbert L. A. Hart, is widely known as the author of the almost revolutionary work "A Theory of Justice" (1971) in which he erased disciplinary lines and elaborated views which resurrected the academic interest to political philosophy. In fact, Rawls obtained the unique position among modern political philosophers as he is often referred to by politicians and in the courts. One of the main achievements of Rawls was his formulation of the two famous principles of justice as a proper solution of problems of distributive justice, which is preoccupied with determination of justice in the field of the allocation of goods and benefits within a society (Talisse, 2001, pp.3-22). However, there is a criticism of the approach of Rawls which, among other things, claims that Rawls cannot prove all the assumptions on which he builds his theory of justice. Let us take a closer look at the Rawls` principles of justice, and try to see whether the mentioned objection to Rawls constitutes a fatal one for his theory of justice. The main task of Rawls` "A Theory of Justice" was to offer a satisfying interpretation of the notion of political obligation under which citizens are compelled to follow the rules created by the state. While views of Rawls can be generally attributed to the rich social contract tradition, for him such a contract assumes a peculiar form as Rawls states that the social contract can be truly just if every member of society would agree with its terms without knowing beforehand which social position he or she would adopt. To prove his case, Rawls starts off his line of reasoning with mounting of a hypothetical case with which he attempts to show a possible

The Powers and Responsibilities of the Greater London Authority Essay

The Powers and Responsibilities of the Greater London Authority - Essay Example Hence, the power set-up for GLA was kept restricted. However, after a span of six years, the GLA strived for success through the incorporation of a model of ‘strong Mayor’. In the present scenario, the GLA is defined as that form of the government in which powers and responsibilities are bestowed through the Mayor and Assembly with the aim of addressing the challenges that are being faced by London. The various areas in which the GLA is held responsible are inclusive of transportation, policing, fire and salvage, growth and development and lastly strategic planning. The responsibilities of the GLA are not accounted for direct service provision but it operates with the help of functional bodies embedded under the scope of the GLA (London First, 2011). For dealing with transportation, the functional body Transport for London is held responsible. This body is bestowed with the responsibility of managing the system of transportation within the city of London. ... Â  Along with these historical powers and responsibilities of the GLA, on November 30th, 2005, additional powers were proposed to be incorporated under the GLA. The review for the GLA powers and responsibilities gave rise to the inclusion of additional powers and responsibilities which included managing waste, housing, planning and learning along with skills (Office of the Deputy Prime Minister: London, 2005). 2. Literature Review Summarizing the Environmental Policies of the Mayor Johnson (2010) provided a positive feedback towards the decision that Mr. Boris Johnson (the Mayor) considered regarding the environmental issues but at the same time had also criticized the process through which the Mayor aimed to achieve his environmental goals. As per the policies of the Mayor, the target is to achieve 60% reduction in the city’s emission of CO2 by the year 2025. The Mayor stated estimation that 60 billion pounds would be required to be invested for attaining the targeted reduct ion in CO2 emission. However, the Mayor also intimated that he expects spending from the government in this regards up to an amount of 800 million pounds for introducing vehicles emitting low carbon by the year 2018. As regards to the expectations of the Mayor, the author estimated that the government would have to spend 193 million pounds by the year 2015 (Johnson, 2010). The policy of the Mayor was appreciated by the author on the grounds that it would generate contributions for the city in the form of job enhancement, security in terms of energy supply, reduction of fuel inefficiency and also improvement of the public’s health.

Ethics Assignment Essay Example | Topics and Well Written Essays - 750 words

Ethics Assignment - Essay Example She has informed the Boeing managers that she would be able to conserve the interests of Boeing using her influences if they recruit her daughter and son in law. This paper briefly analyses the above issue and discusses the possible ethical violations involved in this issue. The first ethical violation involved in this case is that Darlene tried to sacrifice the interest of her employer for gaining undue advantages. It is the duty of Darlene to exhibit 100% loyalty to her employer and to work always for the benefit of her employer. Boeing will take undue advantages from Darlene and she will be forced to work for Boeing if she recommend for her relatives. At the same time Darlene cannot stay inactive in finding jobs for her beloved ones. Her daughter and son in law will dislike her if she fails to use her influences in favour of them. It is difficult for Darlene’s daughter and son in law to lead a good family life without employment and hence it is the duty of Darlene to help them in finding suitable jobs. So when we analyse the above case with respect to personal ethics, Darlene did nothing wrong in trying to find employment for her relatives or beloved ones. At the same time when we analyse this case with respect to professional ethics, Darlene committed serious mistake. If her organization loses nothing, sometimes, the actions of Darlene could have justified, but her organization may face damages if Darlene allots projects to Boeing without obeying the norms. Darlene can argue that if she stays away from recommending, others may use the same means to get employment in Boeing and will safeguard their interests. â€Å"It is sometimes seem (wrongly) as a victimless crime and is often rationalized in terms of â€Å"if we don’t offer a bribery, others will† From a moral or ethical perspective it should be approached not in terms of â€Å"can we get away† with it but is it right to offer a bribe to secure a

Choose two or three research studies in an area of interest to you Essay

Choose two or three research studies in an area of interest to you describe the research methods used and critically discuss the - Essay Example The paper critically evaluates three research papers on inclusion of special needs students in classrooms and reflects research methods used in these studies. In addition, the paper evaluates document review and observation as data collection methods used in the studies. Introduction Research adopts two key approaches that include qualitative and quantitative methods that have different data collection ways according to each technique. Qualitative research is often considered exploratory and is useful in getting a deeper understanding of issues of interest as well as exploring nuances associated with the current problem. On the other hand, quantitative research is definite in its point because it tries to compute problems and comprehend the way to prevent them by looking for the scheme of results in a large population. Quantitative research involves collection and conversion of data into numerical form in order to make statistical calculation and draw conclusions. Qualitative researc h is associated with social constructivism paradigm that emphasises socially constructed reality since it involves inductive and deductive means that develop theory for a pattern of meaning based on collected data. Qualitative data collection and analysis allows great flexibility compared to quantitative research since data is collected in textual form based on observation and interaction with participants. Moreover, data collection in qualitative research can be carried in several stages as opposed to one stage collection of data in quantitative research. Qualitative research uses methods that give participants a degree of freedom instead of forcing the participants to select pre-determined responses because this technique allows them the atmosphere to express themselves. This indicates that qualitative research technique adopts a less formal and less rigid approach compared to the approach used in quantitative research. Although, qualitative research involves a small number of par ticipants and high degree of flexibility, the approach is not â€Å"less scientific â€Å"compared to quantitative research that involves more subjects and is often carried in a rigid manner. Pragmatic or mixed methods approach to science involves the use of methods that appear suited for research problem since they have the freedom to use any techniques associated with qualitative or quantitative research. Any single approach regardless of whether it is qualitative or quantitative, has its limitations hence the different approaches complement one another. Mixing different approaches has advantages since it allows use of various sources of data from different researchers and different perspectives for enabling interpretation of results, as well as multiple techniques for studying research problem because qualitative and quantitative methods are utilised simultaneously (Alzheimer Europe, 2012). This paper evaluates three research articles that demonstrate their findings through res earch strategies, even though they use different data collection methods. One of the study articles uses observation, while another one uses document reviews and the last one uses a rating scale. Background of the articles’ critique begins by evaluating the various data collection m

Estimating Essay Example | Topics and Well Written Essays - 250 words - 1

Estimating - Essay Example Therefore, the calculation of the height of the building will be as follows; This means that the height of the tower from the first floor is 108ft. However, in order to find the total height of the building from the ground floor, 15ft have to be added to the total 108ft. Therefore, the total estimated height of the tower from the ground floor to the indicated place will be 123ft. This estimation method is better since there is no information provided about the height of the floors. Even though the estimation method cannot provide accurate data, it is the best method for estimating the towers length up to the indicated place. In order to calculate the total load the foundation of the tower must carry, assumptions have to be made based on the universal measurements used for the construction of towers and buildings. One can assume that the tower is 8m wide and 16m long, the wall, that is above the foundation, is 1.0kN/ m, the piers are 300mm, and the walls are 200mm thick. The mass of the concrete used in the construction is 2400kg/m3. Below is the calculation for each floor which will later be multiplied by the number of floors present in the tower. From the calculations above, the total amount of load on the foundation is equaled to 324 * 10 = 3240kN. The factor 10 has been used since it is the number of floors that are evident in the image provided. The result obtained are a rough estimate since there are no accurate data provided by the

Terrorism on September 11, 2001 Essay Example for Free

Terrorism on September 11, 2001 Essay Terrorism is no vague concept but a modern danger and growing concern throughout the world. With the peak of violence seen on September 11, 2001 and the subsequent attacks experienced throughout the world following that attack, the United States awareness and reaction to terrorism and terrorist acts has changed. In an ideological war with no end in sight the way in which America fights the war on terror will help determine the eventual outcome. In his report, Unconquerable Nation, terrorism analyst Brian Michael Jenkins attempts to provide background and a deeper understanding of the threat faced by the United States in the coming years from al Qaeda and similar groups. This information teamed with advice and analysis gleaned from decades of terrorism research, lay out a plan for combating terrorism through deeper means and deeper understanding of the enemy. As Jenkins explains is his introductory chapter, a five-point philosophy of war must be employed not only by the government in the war on terror but also supported and carried by the average citizen. The five points are a necessity of knowing the enemy, mobilization of individual courage and commitment to the necessary good, psychological strength, an understanding and commitment to the longevity of the mission, and embracing â€Å"liberty as the source and sustenance of security† (2006, p. 5). Among some of the flaws in the current campaign is the failure to perform many of these points, chief among them is a lack of understanding of the enemy and the reality of the time necessary to defeat such a foe. Brian Michael Jenkins has been part of terrorism research and strategy from the beginning, when in 1972 the U. S. first began to take a look at terrorism as a distinct and increasingly dangerous risk (p. 6). As he notes, the Lod Airport massacre in Israel and the murder of Olympic athletes in Munich in 1972 led to the creation of the Cabinet Committee to Combat Terrorism (p. 7). However, terrorism has continued to evolve over the past several decades as the terrorist ideology has shifted from a strictly political standpoint into the arena of religious (p. 8). Conventionally defined as â€Å"a small, artificially defined segment of political violence† (Jenkins, 2006, p. 8), it has grown to be most visible in recent years as a mix of skewed religious ideologies and political unrest viewed through centuries of historical and theological unrest. In the 1980s the threat from terrorism grew outside the arena of simply a political vehicle. Where once terrorist acts were committed to gain visibility and understanding of the group and their demands, the attacks had now become more bloody and indiscriminate as the terrorists are not interested in image. Jenkins explains that, â€Å"today, many terrorists want a lot of people watching and a lot of people dead† (2006, p. 9). With the increase of senseless, casualty-heavy violence fears over what methods they will employ have increased. In the 1990s, after the collapse of the Soviet Union a general sense of fear began to permeate among international and political analysts (p. 146). The United States and other western countries began preparing for the worst, as predictions were made on nuclear proliferation, the diversion of the Soviet Union’s heavy arsenal to terrorist groups and unsympathetic countries (p. 147-148). However, none of these fears has yet come to tangible proof. While on 9/11, terrorists were able to deal the largest blow to the United States through conventional terrorist methods of attack, their bombs were neither nuclear or biological; their infiltration into society and subsequent hijacking were done using conventional means and bombs (p. 149). Primary among, Jenkins points is the understanding of al Qaeda and related jihadist groups in waging a successful campaign against terrorism. Terrorists today aren’t the same as traditional guerilla militias or the terrorists of the 1970s. â€Å"The enemies we face have changed fundamentally† (Jenkins, 2006, p. 14). Though the current U. S. led efforts to subdue and eradicate al Qaeda and related groups have been successful in driving them underground, they have not addressed the root of the terrorist discourse or stemmed recruitment or what Jenkins calls the political war (p. 14). In ignoring the current implications and ideology of al Qaeda and like-minded terrorists the U. S. is counteracting its own progress. The concept of jihad, the driving force behind al Qaeda, has been elevated, â€Å"from a struggle within one’s soul to an unlimited war against the West† (p. 23). Their grievances with the West, as espoused by Osama bin Laden and his brothers in arms, are both valid and unattainable. One of the root causes noted by bin Laden and his followers include the treatment of Palestine by Israel which the U. S. is seen as supporting through their support of Israel. This could and, according to Jenkins, should be addressed as it is a â€Å"noble† cause (p. 125). However, many of their grievances such as the presence of the U. S. in the Middle-East, Saudi Arabia, a saturation of Western culture as a destructive factor in Islam are unattainable goals. Jenkins implies and I agree, that the demands are unattainable by design and therefore supportive of a never-ending jihad. Those who believed that the war on terrorism would begin and end with the war in Iraq were only half right. While of strategic and ideological importance, Iraq has been both an overly dominant and distracting force in the overall war on terrorism. I agree with Jenkins assessment that the conflict will only reach another stage with the withdrawal from Iraq and whether viewed with defeat or victory the withdrawal will usher in a new stage in an ongoing conflict. I agree wholeheartedly with Jenkins assessment that, â€Å"we are still closer to the beginning then the end of what is likely to be a very long campaign† (p/ 176). In fighting a political war against al Qaeda and other jihadists, the U. S. would be most effective in trying to stem recruitment, prevent the spreading of their ideology by promoting alternatives and education on religion (p. 125). By using measures to halt recruitment and reeducate detainees, the U. S. would see more long term results. Many of the tactics used so far like the fall of the Taliban and closing of training camps in Afghanistan, thwarted attacks, and disrupted funding (pp. 27-29), while important do not dispel the group’s danger. As Jenkins explains, they have adapted to the new limitations and not knowing the actual size of the enemy it is difficult to assess the true danger and actual gains (p. 27). The jihadist’s real weapon against the U. S. is ideological, â€Å"Armed forces alone cannot win this war. The real battle is ideological† (Jenkins, 2006, p. 120). A loss of capital hasn’t prevented attacks since 9/11 or halted recruitment. In the environment created by the U. S. ’s continued presence in Iraq, the jihadists have attempted to seize an opportunity to use discontent to build their numbers. The U. S. has to fight this as well. The U. S. and other countries fighting the war on terrorism have to discredit al Qaeda’s message and to use their extremism against them. Jihadists’ beliefs are the minority, â€Å"to many Muslims, even those angered by U. S. policies, bin Laden is a crackpot† (p. 107). Still to some he speaks the truth and even changing the way in which believers are handled would be effective in the long run in defeating the threat. By trying to change the thinking and treatment of detainees, the U. S. and other governments can prevent future acts of terrorism. By working with willing defectors and possible converts, the U. S. could stem their flow of willing bodies, which is their greatest weapon, as Jenkins explains and I agree, â€Å"political warfare accepts no for as having irrevocably crossed a line† (p. 122). If the U. S. government and it’s allies write off the discontent of the recruitment population they run the risk of alienating a whole new generation of terrorist fighters. Jihad’s strongest weapon is its connection to the people; recruiters are able to recognize and weed out the committed and able to manipulate religious belief. Islam is used as a unifying factor by these terrorist groups, they see unity in the Muslim world as an outcome of jihad (p. 107). Increased modes of communication such as the internet and intense organization have allowed for a broader reach in the jihadist message. Their leaders are in for the long haul, â€Å"al Qaeda will not quit its leaders have no alternatives† (p. 38). By fighting the root causes of the movement and creating disillusionment and doubt in its followers, though more time intensive, the West will create a better future. As long as jihadist ideology is treated as outside the realm of reasonable understanding, it will not be defeated. As Jenkins pointedly explains, â€Å"their mindsets and their concepts of fighting are foreign to us, but they make sense in the context of their beliefs and circumstances† (p. 60). Through understanding, the war on terrorism will have its greatest victories. It can’t be treated or viewed like a conventional war, the enemy is not another country or a distinct leader but a mindset bred from circumstance and perverted ideals. So, first and foremost we must battle against the mindset. Countries like Yemen, Singapore, and Saudi Arabia have had success with religious counseling and debate with detainees (p. 130-131). Why doesn’t the U. S. do the same? Instead their have been indeterminate detainments, isolation, and endless interrogation (p. 132). Torture as a means of interrogation, something thought to be beneath American values has been not only practiced by defended. This is not the way to show and maintain our values in the face of a belief based insurgency. We have to learn from other countries examples and Jenkins proposes acceptance of even our imperfect allies, particularly Russia and Pakistan (p. 134). I agree with Jenkins in his assessment of realizing and accepting the risks and realities of this type of campaign is paramount in a publicly advocated and successful war (p. 153). War does not come without risk or with guaranteed successes, there will be discouragements as not every attack can be foreseen and prevented but conscientious persistence is a must. References Jenkins, B. M. (2006). Unconquerable Nation: Knowing Our Enemies, Strengthening Ourselves. RAND Corporation.

Mental health Essay Example for Free

Mental health Essay Psychotherapy is more internal, and deep. It is more focused on the past, whereas counseling is more focused on the present. In psychotherapy, insight is more important than change, and the therapist’s role is as more of an expert. Psychotherapy is also long-term, where counseling is usually more short term. Counseling focuses on the Wellness Model –understanding the person in their context (job/family/community) 3. Discuss what is meant by counseling being an Art? Even though counseling techniques can be subjective and creative like an art, is still uses technique and strategies, and has standards that must be met. 4. ACA, CACREP, NBCC, APGA. ACA – American Counseling Association CACREP – Council for Accreditation of Counseling and Related Educational Programs NBCC – National Board for Certified Counselors APGA – American Personnel and Guidance Association 5. 4 personal qualities counselors should have Curiosity Ability to listen and be empathetic Ability to have a conversation Empathy and Understanding Emotional Insightfulness Capacity for Self Denial Tolerance for Intimacy Comfortable with Power Goodwill – Do No Harm Self Awareness Maintaining Effectiveness Remaining Objective Accepting and Confronting Situations Ability to Laugh Intellectual Competence Energy. Flexibility Support 6. Briefly discuss burnout and 2 ways to avoid it or lessen the likelihood it will occur Burnout is the physical, mental and emotional exhaustions brought on by involvement over prolonged periods with emotionally demanding situations and people. Understand that you are there to support the client and lead them to empowerment, not to â€Å"fix† them. Some ways to avoid burnout are to seek counseling yourself, seeking supervision and guidance, taking a break or a vacation, joining a peer support group, getting regular exercise, meditation, taking time to enjoy hobbies, and seeking support from family and friends. Traumatic events in the counselor’s personal life may contribute to the stress felt when dealing with client issues at the same time. 7. Know terms Ethics is a discipline within philosophy that is concerned with human conduct and moral decision making and are the ideal standards expected by a profession. It governs relationships within a profession Morals are determined within a broad context of culture of society. They are our own and are often influenced by family, community and religion Laws dictate minimum standards of behavior that a society will tolerate Autonomy respects the freedom of choice Nonmaleficence Do not harm. Beneficence Be helpful and do not blame Justice Fairness to all clients Veracity Being honest and upfront Fidelity Loyalty and faithful to what my profession dictates Vicarious Liability- individuals who have control and authority over others will be held accountable for their negligence. (Supervisor is responsible for the actions he/she supervises) Common Law laws that developed as a result of court decisions (set by judicial precident) Regulations accepted guidelines set forth by a profession Federal Laws trumps rules and is established as the minimum requirements set by the government Rules established within the system. Tort Law law resulting from the private sector (laws that result from the suffering or harm from the private sector) 8. Be able to distinguish between Principle Ethics and Virtue Ethics Principal ethics have their foundation in moral principles, which are agreed upon assumptions or beliefs about ideals that are shared by members of the helping profession. ( â€Å"What should I do† [respect for autonomy, nonmaleficence, beneficence, justice, fidelity, veracity] ) Virtue ethics involve more than moral actions; they also involve traits of character or virtue. Virtue ethics focus on the actor rather than the action (â€Å"Who should I be† [integrity, discernment, acceptance of emotion, self-awareness, interdependence with the community]) 9. Know the reasons for ethical codes Ethical codes give our profession credibility, protects us from government interference, helps to reduce malpractice, protects the clients welfare, ensures accountability within the profession 10. Be able to discuss the 4 beliefs of counseling professionals or identify in a short vignette 1. The best perspective for assisting individuals is the wellness model of mental health. The goal is for each person to achieve positive mental health to the degree possible. Mental health is seen as occurring on a continuum. It accounts for functioning in family relationships, friendships, career, spirituality, leisure activities, physical health, living environment, financial status and sexuality. 2. Most of the issues that people face in life are developmental in nature and understanding the dynamics of human growth and development is essential to success as a helper. Since most problems are developmental, they are natural and normal. We all will experience certain things are different times of our lives. 3. Prevention and early intervention are far superior to remediation in dealing with personal and emotional problems. To do this, counselors provide education. Through education, the clients will have the necessary tools to meet the challenges later in life when encountered. 4. The goal of counseling is to empower individual clients and client systems to resolve their own problems independently of mental health professionals and to teach them to identify and resolve their own problems autonomously in the future. By teaching appropriate problem solving techniques, and increasing their self-understanding, it is hoped that the client will not always need assistance. 11. Be able to identify factors that influence culture 12. Race Ethnicity Nationality Gender Age Social Class Marital Status Sexual Orientation Disability Place of Residence Language Religion Other nonvisible 13. Be able to identify the important things to consider in crisis counseling Distinguish physiological responses from gestures. – Be aware of how things like eye contact can be cultural. Avoid using stereotypical conclusions regarding non verbal behavior Avoid imposing your values on an individual in a crisis situation ( what seems to you to be slef-defeating may actually be cultural in context) 14. Be able to identify and briefly discuss the three areas of Multicultural Competencies Self Awareness – Become aware of your own personal values, biases, assumptions Knowledge – Increase awareness of cultural values, biases, assumptions of diverse clients Skills – Develop culturally appropriate intervention strategies for diverse clients. 15. Be able to identify and briefly discuss the assumptions regarding values AND ways to minimize imposing values on clients Be careful not to project your own values or interests onto the client. Lead them to the outcome that they are comfortable with. Be sure to take into consideration cultural influences, religious influences, etc. There is no such thing as an absolute value that exists objectively. Each person is responsible for their own values system. Acknowledge tendency to see clients as pathological when dealing with personal values. Accept clients as they are instead of sick of immoral because values systems do not conform. Inform yourself about eh varieties of values held in society. Be aware of your own values. Present value options in an unbiased manner. Be committed to freedom of choice of your clients. Respect clients who have values different than your own. Consult others when conflict exists. Refer clients to another counselor if conflicts cannot be resolved. 16. Know Confidentiality an ethical concept that refers to the counselor’s obligation to respect the client’s privacy and to our promise to clients that the information they reveal during counseling will be protected from disclosure without their consent. (Autonomy, respect, pledge of silence, utility) Privileged Communication a judge cannot order information that has been recognized by law as privileged to be revealed in court. Communications must originate in confidence. The element of confidentiality must be essential to the relationship. The relationship is one that needs to be carefully fostered. The injury to the relationship that disclosure of communications would cause must be greater than the benefit gained for the correct disposal of the litigation. Privacy The freedom of individuals to choose when they reveal their information. The right to keep the counseling relationship a secret. Afforded to all individuals in the 4th amendment. 17. Know the limits/exceptions to confidentiality and privileged communication 18. Client waives privilege Does not end in death Sharing with subordinates/superiors Protecting someone in danger Counseling multiple clients (group) Counseling Minors Court Ordered Legal Protections for Counselors in dispute 19. Be able to identify potential legal issues 20. Know SOAP Subjective (â€Å"use quotes†, write whatever the client reports) Objective (info from the counselor, assessments, reports) Assessments (impression of S and O. Does everything measure up? ) Plans (diagnosis and treatment plan with goals and objectives) DAPData (Objective information) Assessment ( counselor’s interpretation of the data) Plan (what you intend to do and what you what to accomplish) 21. Be able to discuss reasons for writing case notes and goals of writing case notes It helps to see your client as a total person. Helps to remember client details. Notes are not meant to be a transcript. It is an integrated view of the interaction. For review by many others who are in on the care of the patient. 22. Be able to identify things that might be considered â€Å"records† related to clients/students in the counseling profession Phone calls, emails, appointments, bills, parking passes, payment records, physical recordings, audio recordings, case notes 23. Know the questions to consider when writing/thinking about clinical notes Be concise. Be transparent. Don’t put something in a record that you would not want to be made public. â€Å"Just the facts. † 24. Be able to identify who might read clinical notes Supervisors, transcribers, other clinicians, lawyers, attendings 25. Be able to discuss problems/issues related to using various forms of technology related to information about clients/students. Security is hard to secure electronically. Files can be intercepted. Phone calls can be intercepted. FB allows for multiple people to see and access information. Confidentiality cannot be guaranteed. 26. How might you ensure confidentiality related to various forms of technology Encryption. Fax cover sheets. Getting written instructions as to how and when and where to present and what data can be presented.

Genetic Study of Olive Plants

Genetic Study of Olive Plants Introduction Oleaceae family comprises 24 genus which consists of 600 species and its members can be found all over the world. One of the first cultivated agricultural tree crops within Oleaceae family is the olive Olea europaea L which is usually used for production of table olives and edible oil. Olive is the native plant in coastal regions of Mediterranean and there are more than 86 varieties of Europea species found in Anatolia of Turkey. Turkey is known to be one of the largest producers of olive oil and the first producer of black table olive among all the countries in the world. Majority of the black table olive that produced by Turkey is the cultivar of Gemlik which represents 80% of the production. Therefore, many researches in Turkey are mainly focused on molecular and classical breeding program for Gemlik cultivar due to its economical importance. It is essential to have the genetic studies in olive plants in order to understand the genetic mechanisms and hence to improve the quality and quantity of products. Expressed sequence tags (ESTs) which are obtained from the single-pass complementary DNA (cDNA) sequencing can provide genetic information of an organism. Since EST is generated with gene that expressed at certain stage or tissue of organism, the information on mature transcripts for coding region of genome can be shown by EST. Hence, EST databases are useful for functional studies, gene and marker discovery, and gene mapping. Currently, EST libraries for more than 40 plant species are established for providing information that is important for functional genomics studies in which the putative functions of genes can be deduced by searching for homologies with known genes. Before this study, there were just around one thousand EST sequences which were available in GenBank database on February 2009. The EST studies for olives are obviously insufficient and lacking of sequence information may limit the genetic studies in olive plants. In this paper, two separate cDNA libraries which were constructed from young leaves and olive fruits for olive cultivar Gemlik were used to establish a rich EST collection. Clones which were obtained from the cDNA libraries were sequenced to generate ESTs. These sequences were assembled and clustered by using specific software and they were then deposited in GenBank database. Annotation of the generated EST sequences was performed using BLAST and BLAST2GO. Method of preparing Expressed Sequence Tag (EST) database The research material used in this study was the olive (O. europea) cultivar Gemlik (G 20/1). The methodology that involved in preparing EST database for Olea europaea was described by Ozgenturk et al. (2010). Before constructing cDNA library, total RNA was isolated from young leaves and unripe olive fruits by using the RNA extraction kit. In this paper, RNeasy Plant Miniprep kit was used for total RNA extraction. Total RNA was treated with the Oligotex mRNA Mini Kit to obtain purified mRNA. The isolated mRNAs were collected and utilized for constructing two separate cDNA libraries. Since RNA molecules are very unstable and difficult to amplify, it is important to convert mRNAs into cDNAs which are more stable in order to analyse the information carried by mRNA molecules (Mullinax Sorge, 2003; Tovey, 2011). The cDNA libraries can be constructed with the isolated mRNAs by using a cDNA library construction kit and the CloneMiner cDNA Library Construction Kit was used in this paper. Briefly, a double-stranded cDNA (ds cDNA) was first synthesised from mRNA by using primers provided in the kit. For the first strand synthesis, biotin-attB2-Oligo(dT) primer bound to the poly(A) tail of mRNA and the mRNA was used as the template for reverse transcription by SuperScriptTM ΙΙ Reverse Transcriptase. The newly synthesised single-stranded cDNA (ss cDNA) served as the template for second strand synthesis by Escherichia coli DNA Polymerase ÃŽâ„¢. attB1 sequence was then incorporated to the 5’ end of ds cDNA by attB1 Adapter. The synthesized ds cDNA was ligated into pDONR222 vector and transformed into competent E. coli strain DH5. The two cDNA libraries were plated onto LB-kanamycin agar plates. Individual colonies formed on the plates were picked into 384-well plates which containing SOB medium and incubated overnight. The cDNA libraries were then stored at -80 °C after adding with glycerol (10% v/v). Complementary DNA (cDNA) clones were randomly selected for isolating plasmid DNA with alkaline lysis method. The isolated DNA was digested and insert size was identified by performing 1% agarose gel electrophoresis. In this paper, 3840 clones were randomly selected and amplified by polymerase chain reaction (PCR) using M13 universal primers. The ABI 3730 capillary sequencer was used for automated sequencing of cDNA in order to generate ESTs. Results Two separate cDNA libraries were established with mRNA extracted from young leaves and fruits respectively. The average insert sizes for the leaf and fruit cDNA libraries were respectively 1.6 kb and 1.1 kb. The leaf cDNA library consisted of 2.4 Ãâ€" 106 clones and 2304 clones were selected for sequencing. Among 2.2 Ãâ€" 105 clones within olive fruit cDNA library, 1536 clones were sequenced. Therefore, altogether 3840 EST sequences were generated from cloned cDNA sequencing. In order to obtain high quality EST sequences, raw EST sequences were processed by using Phred software in which low-quality bases, vector, and adapter were removed. After processing, 106 low quality EST sequences were removed and the remaining 3734 ESTs were kept for contig assembly. Contig Assembly Program 3 (CAP3) was used to assemble leaf and fruit EST sequences into contigs. 205 contigs were generated from the assembling of 2228 leaf ESTs and 69 contigs were generated from 1506 fruit EST sequences assembly. The total numbers of contig and singleton that were established from these two libraries were 274 and 2478 respectively. Altogether 3734 ESTs and 249 high quality contigs were deposited in GenBank under the accession number GO242703 to GO246436 and EZ421546 to EZ421794 respectively. In order to designate annotation of the generated EST sequences, BLAST was performed on the National Center for Biotechnology Information (NCBI) web server for searching gene homology. Six hundred thirty five EST’s unique gene sequences were found to have more than 80% homology with sequences of known function in the other species. Two thousand twenty four EST sequences have less than 80% homology to the expressed proteins, hypothetical proteins, putative uncharacterized proteins and unknown proteins in database. There are 1339 EST sequences that shown no homology with the sequences that exist in GenBank and about 96.9% of EST sequences that established in this study are different from that in the existing olive sequences database in NCBI. Therefore, these EST sequences can be considered as novel genes in O. europea. Besides BLAST analysis, gene ontology (GO) annotation was performed for the contig sequences generated from the ESTs by using Blast2GO. GO terms were distributed among the biological process, molecular function and cellular component categories.

The Conspiracy of Water Fluoridation Essay -- Conspiracy Theory, Fluori

Few object to the therapeutic use of fluoride to stop tooth decay, but fluoridation, the addition of fluoride to the public water supply, can spark avid controversy. Most dentists, medical groups, and government officials argue that fluoridation is a cheap and risk-free venture that doubles cavity prevention. In contrast, a small minority of dentists and conservative political groups argue that fluoride is a hazardous, poisonous substance that should not be consumed. Some antifluoridationists even claim that fluoridation is an untrustworthy form of socialized medicine. But rather than just attacking fluoridation as socialized medicine, opponents originally claimed that it was a conspiracy to poison or brainwash Americans through the water supply. This theory arose in the 1940s when the scientific community refused to endorse or reject fluoridation, thus allowing the debate to expand into the social sphere. While fluoridation opposition may be subconsciously inspired by naturali sm, the social development of fluoridation into a Communist or fascist conspiracy resulted from a conscious effort by conservatives to suppress a growing government. The fluoridation debate results from a visible conflict of paradigms; profluoridationists seek to protect the communal good, while antifluoridationists defend individual rights. According to William Gamson, â€Å"Antifluoridation literature is frequently concerned with†¦ intrusion of government into private realms and with violation of individual liberty and choice† (Gamson, 527). Such concerns are often embodied in the characterizations of fluoridation as mass medication and socialized medicine. One expression identifies water treatment as a violation of free choice while the other po... ...3 May 2003. Schrecker, Ellen. The Age of McCarthyism. Boston: Bedford/St. Martins, 2002. The Blue Book of the John Birch Society. Belmont, Massachusetts: Robert Welch, 1961. United States. House of Representatives. Committee on Interstate and Foreign Commence: Hearings on Fluoridation of Water. Washington, GPO, 1954. United States. House of Representatives. House Special Committee on Un-American Activities. Investigation of Un-American Propaganda Activities in the U.S. Volume 9. Washington, GPO, 1972. United States. Supplement to Cumulative Index to Publications of the Committee on Un-American Activities, 1955 through 1968. Washington: GOP,1970. Waldbott, George L. Fluoridation: the Great Dilema. Larwerence, Kansas: Coronado Press, 1978.

Areoplane Essay -- History, Inventions

Ratigan 1 The Airplane A cold breeze blows across the sand, and two men unknowingly about to make history. The men are Wilbur and Orville Wright. December 17, 1903 was the day and a mere five people were here to witness the historical feat(Brown 22). The invention of the airplane changed the way of life in many good ways but in bad ways as well. The Wright brothers were always interested in flight. As children their interest in flight was sparked by a toy rubber band helicopter their father gave them(Rinard 16). The boys attended a public school in Cedar Rapids( Brown, 20). Wilbur and Orville were the only members of their family who did not go to college( Brown 21). Instead the two of them opened a bicycle shop still keeping their interest in flight an understudy. The flight was not just a one day miracle. The brothers failed over fifty times, and never giving up trying everything possible until they finally their years of failure changed. The plane was not patented until January 22, 1904(Brown 22). First planes were far from high quality compared to planes of today. The propeller blades were made of wood and had a steel frame(Nahum 30). Yet to the technology of the time the invention was miraculous. Before this people could only be in the air for short limited time. Gliders and hot air balloons were the main way of flight. Many attempts had been made to fly with control somewhat like a bird. The Wright brothers plane gave the world the features of control and precision. The Wright brothers did not receive the instant fame which was definitely apparent. In fact many did not believe that the flight took place. Wilbur and Orville fin... ...the fastest plane the SR-71 flew at two thousand one hundred ninety three miles per hour(â€Å"Facts about Airplanes†). Passenger airlines The Airplane Ratigan 4 have affected the everyday person. By enabling them to fly from long areas instead of driving or riding in a train. The Boeing 737 weighs in at one hundred fifty thousands pounds(â€Å"Facts about Planes†). Boeing came about in 1970 and as made flying much more affordable(Nahum 35). Airplanes have through our history have changed the world. In so many good ways that can not be expressed in words, by bringing troops to safety to taking supplies to those in need. The worst is remembered the best like 9/11 or the planes that go down with passengers aboard. So many cases of bad experiences have occurred that maybe the world would be a better place without the airplane.

Albert Camus the Plague :: essays research papers

Albert Camus' "The Plague" The novel that I chose to do this report on was, "The Plague", by Albert Camus. It is about a plague that hit the European countries in the middle ages. I chose to describe the literary term of parallelism. Here are some following facts about the story's plot that involve parallelism through the novel. The novel begins at Oran where the plague becomes known. The main character, Dr. Gernard Rieux, is a doctor. In the beginning of the story he finds a dead rat on the floor. Even in those times rats were not found dead on the middle of the floor. This was unusual, but he threw out the rat and forgot about it. Eventually the dead rats began to pile into large masses and burned. Soon after there were some people that got very sick, which made Mr. Rieux very curious. These reports of these ill people and the death of the rats were the beginning of the parallelism for this story. Since Bernard was a doctor he was the first to actually attempt to help one of these sick people. Michael was his first patient in this matter. He was the sickest person that the doctor had ever seen. Michael was pale white and vomited often, he hurt so much from the vomiting that he seemed paralyzed. Mr. Rieux tried to help the man the best that he could, but he ended up dying. Michael was the first person to die of this illness. After his death, many cases of this illness were reported widespread. Again more details of sickness and death, this is the parallelism for this novel. As the reports of sickness and death came to inform Dr. Rieux, he tried to comfort and cure the plagued patients. About ninety percent of the people infected had died. He wanted a stop to this plague. Quickly he linked the rats with the people. He knew that the rats began to get sick before the people did. At this time many people had the plague, except for the Chinese visitors. They never were infected. As the plot moves on death, sickness and the plague are still relevant. He studied their behaviors and everyday tasks and learned that they do something that was never often done in these middle ages. Not many people in these days bathed. The doctor began to notice that the people that bathed never

Henrik Ibsen’s Hedda Gabler Essay

Henrik Ibsen’s Hedda Gabler is a story of great tragedy, with a web of controversies and a tangle of secrets. In such a beautiful irony, it portrayed that the small town wherein the heroine resides with her husband, is inflicted with gruesome gossip and twisted tales of conflicted interests. Hedda Gabler, a born aristocrat who marries to a class beneath her, has to do with a lifestyle far inferior than what she is used to. The writer used a conversational tone to portray Hedda’s manipulative nature as she controls those that surrounds her. The story revolves around this young wife, as she plays with people’s feelings and affairs, and meddle with things so much so that they work out to her advantage. In this tragedy, it pays to ask the question: what provoked Hedda to marry Tesman? II – Marriage of Different Lifestyles I am interested with Ibsen’s idea of Hedda Gabler being an aristocrat who had to get used to a different lifestyle. There were many analysis offered for the play Hedda Gabler, yet only a handful of them displayed this very obvious fact. The fact that Hedda is manipulative and is using her husband, Jà ¼rgen Tesman, is evident from the first scene of the play, when Tesman commented how fat Hedda is getting, when in fact his wife is pregnant and he has no idea. Even Tesman’s aunt, Aunt Julle, picked up upon this very noticeable change in Hedda, yet Hedda dismissed her with curt replies. SparkNotes (2009) even commented the tyranny of Hedda over Tesman’s household, wherein Berte, the maid, is scared of not being able to please her, and Aunt Julle is tormented by her. Tesman lived to do his wife’s every bidding. In fact, Tesman did everything he can to make sure that they afford the lavish house they are living in, just because Hedda happened to mention that she would want to live in that particular house. When further analysis from SparkNotes (2009) revealed that Hedda only said she wanted that house because she cannot think of anything else to say. To Hedda the house is a joke, a sign of Tesman’s unwavering devotion and faithfulness, to Tesman, the house is a fulfillment of his wife’s wish. Along the play, Tesman followed his wife’s every bidding. There was in instance wherein Hedda was rude to Aunt Julle and Tesman reprimanded her afterwards. Still, basically Tesman’s role in the play was to follow Hedda’s wishes. When Hedda burned the novel of Ejlert Là ¶vborg, Tesman was delighted. He actually thought that Hedda did it because she wanted to help him advance in his academic profession, when in fact Hedda burned the novel because she didn’t want to be reminded of the romance between Ejlert and her. This is interesting to notice, seeing as in other cultures, it is actually discouraged that people from different social standings to marry. With Hedda and Tesman, it is plain that she had to adjust to a different lifestyle, and because of this, she was bored, and living with Tesman does not excite her, as she confides to Judge Brack. This brings me back to my original thesis: what provoked Hedda to marry Tasman, seeing that he is a man of lower class, and he cannot afford her lavish lifestyle? We could only grope Ibsen’s wisdom. Perhaps it is because through Tasman, Hedda can forget about her past relationship with Ejlert, or perhaps, through Tasman, Hedda can still indulge herself a playmate whom she can take advantage of. We can never be certain, until Ibsen partakes the real reason for the two’s matrimony. III – Secrets Revealed Throughout the play, there were numerous secrets disclosed. SparkNotes (2009) mentions the secrets, such as Hedda taking advantage of all the men in the play, Hedda’s affair with Ejlert, which scarred the latter for life, the relationship between Mrs. Elvsted and Ejlert, among many others.   The author cleverly reveals each secret little by little, dragging the audience to the edge of their feet before giving the final picture. Throughout the play, the audience is captivated by how many more secrets will be revealed, and how will Hedda manipulate people to tell her what she wants to hear. I love the irony discussed with the last scene, wherein Aunt Julle returned to the household that is now filled with mourning, what with Aunt Rina’s passing and the horrible incident with Ejlert. Aunt Julle was very welcoming and still hints at Hedda for children, and was oblivious to the fact that so many changes happened within the home, and to pretend that nothing happened is otherwise insane. Yet the author was able to get away with such a tricky symbolism, as the audience is sure to applaud the wit and charisma Aunt Julle brings into the last scene. Also worth mentioning is the way Tasman was horrorstruck when he found out that his wife had burned Ejlert’s novel. However when he thought she was doing it out of love so that he will be able to secure the teaching post he so much wanted, he would have gladly embraced Hedda. How could someone be blinded so much by a manipulative woman? I’ve known that some people say that love is blind, but in Tesman’s case, the clichà © is very much overrated, seeing as she was fooling him in his own home. How can a man not see that his wife is pregnant, and yet would opt to commend on her new curves and new body? Does he not see the baby that is growing in Hedda’s belly? With this, perhaps the pregnancy is the reason why Hedda is manipulative and very sarcastic. Women who are pregnant are prone to mood swings and irrational thinking, yet what would contribute to Hedda’s dark nature? Is she really being sarcastic and arrogant because of her proud upbringing, or is she acting this way because she is pregnant and she has no feelings for the child in her womb and with the baby’s father? Overall the play is very satisfactory. Even in the ending wherein Hedda committed suicide, the audience could rest their breaths, knowing that Tasman is in the arms of a capable woman, Mrs. Elvsted. SparkNotes (2009) describes Mrs. Elvsted as a competent woman who bounces off from men to men, according to her needs. She met Mr. Elvsted by working for him, and afterwards they were married. With Ejlert, the Elvsteds hired him to be a tutor for their children, and Mrs. Elvsted turned out to be Ejlert’s assistant in his research and writing. After Hedda burned the novel, Mrs. Elvsted mentioned that she knew some parts of Ejlert’s manuscript because she helped him research for it. She and Tasman immediately tried to reconstruct the manuscript that Ejlert wrote. Now that Hedda is out of the picture, and the original author of the manuscript is also gone, then Mrs. Elvsted is free to make her move in regards to Tasman, and the two of them can prove to the audience that in their dreary old town, it is still possible for love to exist.

Book Dummary on Amelia Earhart

Discussion on Amelia Earhart: The Sky’s No Limit by Lori Van Pelt. Sentence Summary In Amelia Earhart: The Sky’s No Limit by Lori Van Pelt, Amelia, a women aviator, has always enjoyed new and risky things, but will her soon to be biggest accomplishment that sets milestones for women be her last? Paragraph Summary Amelia Earhart: The Sky’s No Limit a biography talks about one of the most famous aviator women in history. As a young girl her grandparents could have recalled her as a daring girl with big dreams, and without a doubt she grew into women were those dreams became a reality.Always fascinated with airplanes she obtained her own pilot wings and participated in flights and shows across the country. She won the world over with her humbleness along with George Putnam. He was set out to make Amelia the most famous Aviator in history. To make that dream a reality she would have to fly solo across the entire world. On her journey to pave the road for future women aviators she vanished among the islands in the Pacific coming to end of her round-the-world flight.Her aircraft was never found, but her memory lives on for being one of the most Famous Women Aviators in History. Page Summary Amelia Earhart, a tomboy in Kansas, growing up was very daring and risky. She enjoyed trying new things and that even resulted to her building a roller coaster in her grandparent’s backyard. In her twenties she fell in love with flight while attending an acrobatic show and her first flight in an airplane encouraged her love among the clouds as well. She knew what she wanted to do and nothing was going to stop her.At age 24 she earned her pilot wings and in 1928 she attended some flight shows, including the Friendship Flight, where she won the crowd over with her charm and unassuming nature. Amelia was even compared to such pilots as the distinguished Charles Lindbergh, calling her Lady Lindy. She did not only win over the hearts of millions she also won over the heart of George Putnam. In 1931 Earhart married Putnam, who managed her career and insured her she would be the most famous aviator in the History. She soon received the Distinguished Flying Cross after lying solo across the Atlantic, and set out her mission to encourage the women throughout the world to explore careers – typically careers that were traditionally held by men. On her biggest and most daring venture, a flight across the entire world, Earhart was lost at sea near the Pacific Island, nearly finishing her quest. President Franklin D. Roosevelt encouraged the greatest search of its time for the fliers and the craft, but it was never found. Amelia Earhart journey may never have finished, but she set milestones for women across the globe.She was indeed the most famous women aviator of all time. Gender Stuff. Amelia Earhart trampled the gender norm in her generation. A typical American woman stayed home, cooking, cleaning, and took care of the husband and ki ds. She broke through cultural barriers becoming a female pilot. She was a member of the National Women’s Party, and a big supporter of the Equal Rights Amendment. This era had other contributions to help women become more independent and successful. In 1920, women were giving the right to vote and Amelia jumped on this women empowering train.

Effect of Family History on Workplace Behavior Essay

Family is the very first environment that one person dwells with. This is where we are originated and as the tradition goes with the flow of fast changing society, still, the thought of conjugal connection is still imply nowadays. In any job interview, we are being called with our family name, thus, we always recognize professionally with our surname. In this part we could already see how people look at the origin of our great, great grand parents. In a scenario of a workplace, when one is new into the job, that person has yet to be acquainted with the other workmates. More often than not, the people we might forget to ask where we live, or when do we finish our study, but they do not forget to ask our family. The family name could be a tracing path of our history. We could not deny the fact that some other people, when they know that you came from a well-off family, or in a high profile family, they would tend to socialize with you easily. And also, they could even do you a favor at a time without any hesitations. In this case the family history affects one person positively since people in the job have good treatment towards the person. Further, there are also some cases that other people judge you based on your family. Some job hiring, when they know that one person has this surname, they immediately assume some characteristics that they could use as basis of accepting that person or not. For example, a person who has a family of Maxwell is easily accepted in a job hiring because based on the records of the employer, the family of Maxwell are responsible and hardworking. Both examples show positive remarks of family history towards a person. However, there are also people who are too judgmental in terms of the origin of the family o one person such that they connote one person of not-so-good characteristics and attributions. There are cases in any professional work that because one employee came from a family which has a relative of a convict or law violator, they also assumed that the person is the same with the relative since they believe in blood connection, such that the blood that circulates in their body are the same or one. They attribute it to the behavior of the person that the blood has something to do with the cognitive. In a nutshell, the family history affects the workplace behavior through their judgment or sometimes hasty generalization towards a person.

Deception Point Page 101

Now, with Sexton standing before her, staring down, she sensed him searching her eyes for a lie. Sedgewick Sexton could smell untruths like nobody Gabrielle had ever met. If she lied to him, Sexton would know. â€Å"You've been drinking,† Gabrielle said, turning away. How does he know I was in his office? Sexton put his hands on her shoulders and spun her back around. â€Å"Were you in my office?† Gabrielle felt a rising fear. Sexton had indeed been drinking. His touch was rough. â€Å"In your office?† she demanded, forcing a confused laugh. â€Å"How? Why?† â€Å"I heard my Jourdain in the background when I called you.† Gabrielle cringed inwardly. His clock? It had not even occurred to her. â€Å"Do you know how ridiculous that sounds?† â€Å"I spend all day in that office. I know what my clock sounds like.† Gabrielle sensed she had to end this immediately. The best defense is a good offense. At least that's what Yolanda Cole always said. Placing her hands on her hips, Gabrielle went for him with all she had. She stepped toward him, getting in his face, glaring. â€Å"Let me get this straight, senator. It's four o'clock in the morning, you've been drinking, you heard a ticking on your phone, and that's why you're here?† She pointed her finger indignantly down the hall at his door. â€Å"Just for the record, are you accusing me of disarming a federal alarm system, picking two sets of locks, breaking into your office, being stupid enough to answer my cellphone while in the process of committing a felony, rearming the alarm system on my way out, and then calmly using the ladies' room before I run off with nothing to show for it? Is that the story here?† Sexton blinked, wide-eyed. â€Å"There's a reason people shouldn't drink alone,† Gabrielle said. â€Å"Now do you want to talk about NASA, or not?† Sexton felt befuddled as he walked back into his office. He went straight to his wet bar and poured himself a Pepsi. He sure as hell didn't feel drunk. Could he really have been wrong about this? Across the room, his Jourdain ticked mockingly. Sexton drained his Pepsi and poured himself another, and one for Gabrielle. â€Å"Drink, Gabrielle?† he asked, turning back into the room. Gabrielle had not followed him in. She was still standing in the doorway, rubbing his nose in it. â€Å"Oh, for God's sake! Come in. Tell me what you found out at NASA.† â€Å"I think I've had enough for tonight,† she said, sounding distant. â€Å"Let's talk tomorrow.† Sexton was in no mood for games. He needed this information now, and he had no intention of begging for it. He heaved a tired sigh. Extend the bond of trust. It's all about trust. â€Å"I screwed up,† he said. â€Å"I'm sorry. It's been a hell of a day. I don't know what I was thinking.† Gabrielle remained in the doorway. Sexton walked to his desk and set Gabrielle's Pepsi down on his blotter. He motioned to his leather chair-the position of power. â€Å"Have a seat. Enjoy a soda. I'm going to go stick my head in the sink.† He headed for the bathroom. Gabrielle still wasn't moving. â€Å"I think I saw a fax in the machine,† Sexton called over his shoulder as he entered the bathroom. Show her you trust her. â€Å"Have a look at it for me, will you?† Sexton closed the door and filled the sink with cold water. He splashed it on his face and felt no clearer. This had never happened to him before-being so sure, and being so wrong. Sexton was a man who trusted his instincts, and his instincts told him Gabrielle Ashe had been in his office. But how? It was impossible. Sexton told himself to forget about it and focus on the matter at hand. NASA. He needed Gabrielle right now. This was no time to alienate her. He needed to know what she knew. Forget your instincts. You were wrong. As Sexton dried his face, he threw his head back and took a deep breath. Relax, he told himself. Don't get punchy. He closed his eyes and inhaled deeply again, feeling better. When Sexton exited the bathroom, he was relieved to see Gabrielle had acquiesced and come back into his office. Good, he thought. Now we can get to business. Gabrielle was standing at his fax machine flipping through whatever pages had come in. Sexton was confused, however, when he saw her face. It was a mask of disorientation and fear. â€Å"What is it?† Sexton said, moving toward her. Gabrielle teetered, as if she were about to pass out. â€Å"What?† â€Å"The meteorite†¦ † she choked, her voice frail as her trembling hand held the stack of fax papers out to him. â€Å"And your daughter†¦ she's in danger.† Bewildered, Sexton walked over, and took the fax pages from Gabrielle. The top sheet was a handwritten note. Sexton immediately recognized the writing. The communique was awkward and shocking in its simplicity. Meteorite is fake. Here's proof. NASA/White House trying to kill me. Help! RS The senator seldom felt totally at a loss of understanding, but as he reread Rachel's words, he had no idea what to make of them. The meteorite is a fake? NASA and the White House are trying to kill her? In a deepening haze, Sexton began sifting through the half dozen sheets. The first page was a computerized image whose heading read â€Å"Ground Penetrating Radar (GPR).† The picture appeared to be an ice-sounding of some sort. Sexton saw the extraction pit they had talked about on television. His eye was drawn to what looked like the faint outline of a body floating in the shaft. Then he saw something even more shocking-the clear outline of a second shaft directly beneath where the meteorite had been-as if the stone had been inserted from underneath the ice. What in the world? Flipping to the next page, Sexton came face-to-face with a photograph of some sort of living ocean species called a Bathynomous giganteus. He stared in utter amazement. That's the animal from the meteorite fossils! Flipping faster now, he saw a graphic display depicting the ionized hydrogen content in the meteorite's crust. This page had a handwritten scrawl on it: Slush-hydrogen burn? NASA Expander Cycle Engine? Sexton could not believe his eyes. With the room starting to spin around him, he flipped to the final page-a photo of a rock containing metallic bubbles that looked exactly like those in the meteorite. Shockingly, the accompanying description said the rock was the product of oceanic volcanism. A rock from the ocean? Sexton wondered. But NASA said chondrules form only in space! Sexton set the sheets down on his desk and collapsed in his chair. It had taken him only fifteen seconds to piece together everything he was looking at. The implications of the images on the papers were crystal clear. Anyone with half a brain could see what these photos proved. The NASA meteorite is a fake! No day in Sexton's career had been filled with such extreme highs and lows. Today had been a roller-coaster ride of hope and despair. Sexton's bafflement over how this enormous scam could possibly have been pulled off evaporated into irrelevance when he realized what the scam meant for him politically. When I go public with this information, the presidency is mine! In his upwelling of celebration, Senator Sedgewick Sexton had momentarily forgotten his daughter's claim that she was in trouble. â€Å"Rachel is in danger,† Gabrielle said. â€Å"Her note says NASA and the White House are trying to-â€Å" Sexton's fax machine suddenly began ringing again. Gabrielle wheeled and stared at the machine. Sexton found himself staring too. He could not imagine what else Rachel could be sending him. More proof? How much more could there be? This is plenty! When the fax machine answered the call, however, no pages came through. The machine, detecting no data signal, had switched to its answering machine feature.

Oceanography Discussion Short Essay Example | Topics and Well Written Essays - 500 words - 8

Oceanography Discussion Short - Essay Example The phyla colonizing the terrestrial environments diversified more due to widely ranging environmental conditions. b) The benthic environment has more species diversity than the pelagic environment (Berger & Shor 304; WÃ ¼rtz 28). This is because the pelagic environment is more homogenous unlike the benthic environment. Benthic habitats are more diverse and the supply of sediment, exposure to waves, light and currents, etc vary over short distances. Moreover, it provides a greater number of choices of habitat, for instance, organisms may live on the sea floor, as epifauna, or in it, as infauna (Berger & Shor 304). Thus, the varying habitat of the benthic environment offers greater opportunities for speciation. Whales possess a number of physiological adaptations that enable them to dive to great depths and stay submerged for very long time periods. This is possible because of a number of factors listed below: Whales and most other marine mammals have streamlined bodies, which reduce drag during swimming, thereby increasing the swimming efficiency apart from reducing oxygen consumption required during diving at greater depths. They have high concentrations of myoglobin when compared to terrestrial animals. Myoglobin binds oxygen in the muscle tissue and higher concentrations of it enable deep sea diving in anoxygenic conditions. (Sverdrup, Duxbury & Duxbury 363) Differences in fin structure: - Cruisers’ fins are designed for high speed while lungers’ fins are designed for increased maneuverability. Cruisers usually have lunate caudal fins while lungers usually have rounded fins. Differences in muscle fiber: - Cruisers mostly have red muscle fiber while lungers have white muscle fiber. Red muscle fiber has high myoglobin concentrations and so, has a higher affinity for oxygen. Therefore, cruisers’ muscles have more endurance and lower fatigue, and are adapted for speed. On the other hand, the white muscle fiber of lungers makes them less enduring because

Global Warming Research Paper Example | Topics and Well Written Essays - 2000 words - 7

Global Warming - Research Paper Example This paper stresses that the IPCC regards the act and measures made to counter increase in temperature as mitigation and these activities include attempts made to reduce emission of greenhouse gasses and enhancement of the ability of carbon sinks in order to increase the absorption of GHGs that are found in the atmosphere. This report makes a conclusion that IPCC created a report according to which policies need to be made in order to decrease the emission of greenhouse gasses. Another method through which the effects of global warming can be offset is through the method of adaption to changes in the climate. Adaption can be conducted in three ways, it can be planned beforehand as a reaction to changes to the climate that have already occurred or climatic changes that are yet to occur. This method is still in the process of research where its costs and outcomes are yet to be figured out but this method have been adopted on small scale basis. Global warming can be countered at the individual level as well as the organizational and the state level. If individuals, organizations and state conduct certain activities they can counter the challenge of global warming. Opponents of global warming even state that activities conducted by human beings are not the major contributors of increase in emission of carb on dioxide and instead it is the natural events that are resulting in increase in carbon dioxide. They even state that it is natural for the earth to warm and cool over different time periods because of the natural process and if currently the earth is warming.

Law School Personal Statement Essay Example | Topics and Well Written Essays - 1000 words

Law School Personal Statement - Essay Example Boredom never struck me in those days as I was ardently listening my professor's lectures. Almost all the words he spoke were bits of very useful information and wisdom in my ears. Having the chance to read formal casebooks, I further studied controversial and popular legal cases. I also read books that teach techniques on how to settle disputes and to win negotiations. I also learned how to defend my future clients by applying what my instructors thought me. At this time, I felt that there was no holding back; I had to enrol in a prestigious law school or suffer a lifetime full of regret and sorrow. However, as in any pursuits in life, trials nearly doomed my envisioned vocation. While attending my undergraduate studies, I have faced numerous obstacles and challenges. In 2004, my aunt and ten-year-old cousin died unexpectedly. In 2005, I lost a close friend due to skin cancer. Also in that same year misfortune further struck as my uncle died a heart attack. A few months later, my father was severely injured while attempting to fix a machine at his work, leaving him partially disabled. All of these incidents profoundly affected my life. They impaired my focus and enthusiasm not only in my personal but also in my academic life, causing me to nearly give up and forget about my ambition. Yet after days of meditation and reflection, I realized that these events happened to me with a reason: to become emotionally and spiritually matured, a very vital quality of a successful lawyer. I said to myself in those times, I would never let these corrupt my future and discourage me from reaching my dream. This optimistic thought pushed me to regain my focus in school. Thanks to these trials I became wiser in handling school and personal affairs. I have learned how to use them on my advantage by motivating me to move further instead of pushing me to hold back. My renewed passion has driven me to improve my focus and to work harder to become a promising lawyer. With regards to my employment and community experiences, I actively engaged in activities that I think would improve my competency in the legal sphere. I worked as a trombone instructor for two different high school band camps during the summers of 2004 and 2005. I experienced giving trombone lessons to high school, middle school, and elementary students since 2004. Through this job, I had refined my teaching, leadership, and other interpersonal skills. Managing events and establishing a healthy working relationship with administrators were the significant skills that I acquired while working as a graduation Marshall on Ohio University in 2004 and 2005. I also volunteered for community service for added personal experience. Though the sorority Tau Beta Sigma, I volunteered to spend time with residents at a nursing home for a day. I also participated in preparing and serving food for the poor and the homeless through Good Works. In addition, through Good Works, I was able to remodel rooms to shelter these unfortunate homeless people. These were all memorable experiences that I really cherished. I enjoyed spending time with the nursing home residents and helping the homeless. I enjoy giving my time volunteering myself to help the community, knowing that I can learn invaluable lessons from these experiences that

Legal Technique and Reasoning Moot Case Study Example | Topics and Well Written Essays - 1500 words

Legal Technique and Reasoning Moot - Case Study Example When Barry asked Graham to unlock the door Graham refused and said that he would be released only after Barry finished cleaning the windows. This resulted in confinement of Barry for a considerable period of time2. My Lord false imprisonment is committed when an employee is deliberately and lawlessly held against his or her will not allowing him or her to leave the room. This could be done either by locking the person in a room or closing all the path through which he or she could go out. The most common way of retaining an employee by an employer is, when he refuses to allow the person to leave the room. The employer may do this by locking him or her in a room, or by putting someone at the door to the room to avoid the person from leaving. Nevertheless, movement of the person so imprisoned, must be entirely restricted so that the employer's action qualifies as false imprisonment. Thus in the case on hand Barry was locked on the scaffolding thereby completely restricting his movements. To be completely confined physically, the plaintiff must not be able to move from the place of confinement. A plaintiff, thus cannot be said to be totally confined, if a means of breaking out is available to the restricted person. Nevertheless, such means of escape must be fair and reasonable4. It was, for instance, a fair way of escape in (Wright v Wright) 5 where the escape required a nominal encroachment on the land of a third party. Thus for Barry v. Graham, Barry was physically restricted from moving out of the place.. ---------------------------------------- 4Burton v Davies [1953] St R Qd 26. 5Wright v Wright (1699) 1 Ld Raym 739. False imprisonment requires the captivity of another person or the control of their movement. To set up false imprisonment a plaintiff has to institute at least 3 elements, and perhaps a fourth also as is discussed below: (1) The plaintiff is restrained (that is he is, sort of imprisoned). (2) The defendant restrained the plaintiff and held captive. (3) The plaintiff has the suitable mental state, which is deliberate, almost certainly carelessness and maybe negligence. (4) Even though arguable, but extremely litigious contentious is the fourth element, and that is that the plaintiff must know of the imprisonment. If the supra mentioned elements are fulfilled then it is false imprisonment. Nevertheless sometimes it may so happen that the imprisonment which does not fulfil all these requirements may still be unjust in one of the two following ways: (1) It may be unjust in negligence6 (This case is for unintentional imprisonment). (2) It may be unjust due to an action as in the case (Williams v Hursey and Wright v Wilson)7, both the cases were for partial imprisonment. In case of (De Freville v Dill)8

The analysis of the business strategies of Gene one Research Paper

The analysis of the business strategies of Gene one - Research Paper Example Moreover frequent changes in leadership in the Food and Drug Administration have further increased investors confidence in the same. Thus the board has made it a point to increase the company’s growth target by 40%. However this is not possible to happen without the company being made public in the coming three years. However, this is not free from some hurdles. It involves costs in the form of IPO capital for the new developments, costs in the form of advertisements and huge marketing expenses to retain success in the market. There is also an issue that investors have been becoming increasingly cautious about the biotech investments because of a prevailing scandal in human genome sequencing. Despite of the fact that it is a different company this is sure to create negative publicity for the industry at large. This would have to be overcome by showing that it possessed the leadership capacity and technology which was required to operate in future. Stakeholder Perspectives/Ethi cal Dilemmas The idea was to develop two new breakthrough technologies along with the development of six new and innovative products which would be based on the current technology. However, this would necessarily mean need for new technical expertise and skills which would consequently make the prevailing human expertise obsolete and redundant and this would consequently have impact on the employees in the organization. Changing the technology application and usage might call for job cuts and company downsizing. However, the situation would confront with certain ethical dilemmas and constraints. Job cuts would spoil the reputation of the company largely and abrupt changes in the present job structures and... The paper throws light on considerable opportunities for growth considering the high growth phase of the industry segment that the Gene One operates. However, in order to realize the ambitious goals of the company it is very essential to ensure organizational excellence. This calls for effective leadership skills on the part of the leader of the organization. The business leader must essentially have the vision and long term planning skills in order to ensure business growth. The leader must follow a democratic approach in dealing with the employees. This would ensure participation from all the quarters of the organization that would instill greater trust and confidence among the employees. In addition to this effective leadership in the organization would also ensure greater job satisfaction that would lead to motivation among the employees of the organization. This is very important as employees or the human resources are the ultimate assets for any organization and the success of an organization is highly dependent upon the performance of the workforce. Finally, there should be careful planning and co-ordination as well as risk management techniques that can help in monitoring and evaluation. An effective leader must also ensure complete responsibility of the entire project so as to ensure long term sustainable competitive edge for the organization in the long run so as to help make Gene One a corporate giant as well as a formidable brand in the global market and help maintain sustainability and profitability in the long run.